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But there is a difference between Tel Aviv and Paris, because there is excellent public transport of trains.But in Paris, too, the scooter does not replace a metro ride from one end of the city to the other, but is a substitute for transportation on various levels, and there are those who do not give up driving in private cars, .Lime is currently focusing on electric scooters and electric co-ops, and she is also looking at cars in 100 cities in the US and Europe, and London can not enter because an old law prevents her from doing so, And Hamburg, after they changed the law.The Silent Revolution: A fundamental change in the structure of credit to the business sector in IsraelIn China, too, the law prevents the penetration of cooperative scooters. India is an option, but only after the Lime people are convinced that the scooters will indeed solve a transportation problem. “Today,” says Bau, “there are a lot of ‘public’ vehicles like knock-on, etc. It’s not certain that scooters will solve the problem.”Calls to remove the electric scooters outlawedHowever, alongside the expansion, the counter-movement is also expanding. In Manhattan, for example, riding in electric scooters is prohibited, as are other cities like Madrid, while San Francisco limits the use of electric scooters. In Tel Aviv, too,

a protest began, including many recent demonstrations calling for the illegal removal of electric scooters, or at least imposing heavy regulation on them. The protest arose because of the danger they pose to pedestrians, and because of the lack of docking stations, so that at the end of the use, the riders simply “throw” the tool on the sidewalk, regardless of the passengers.Bao is not moved. “Even when cars arrived at the streets of the cities instead of horses, I was not worried, but in the same breath I know that there are things that need to be done.In Tel Aviv we have a branch that is really ours. If a scooter falls or if mechanical maintenance is needed, we are not like the competitors who throw their tools on the street, and that’s it, and we all understand that parking is an important issue and we need a better market education here, but on the other hand, Docking or bicycle parking.There should take the value of the convenience of users, who are residents in this case, and understand that We came to serve them.99% of the riders are good riders, but there will always be a percentage that will make problems, and because of this everyone else has to pay the price, like someone who decides to drive drunk, our challenge is to make sure this percentage does not exploit the scooters negatively.

“Beyond that, the whole issue of residents’ complaints is something that the cities need to help us in. The protest stems from the fact that people see the immediate impact, and proper market education will enable them to look forward to what will happen in ten years. People complained that the cars are too quiet, so pedestrians who do not hear the car coming are liable to get hurt, and companies that put their motor vehicles into the sound of a staged motor, also look at the long range, and Tel Aviv is one of the most advanced cities in the world. Business and innovation, and consumers here are techno-fast efforts Logic and regulation. “Are not you afraid that restrictive legislation will expand to other cities like Manhattan?I do not see it that way: Manhattan, for example, is a very conservative city, and London restricted the use of scooters based on a law from the end of the 18th century.”Manhattan conservative ?!I remind you that it was one of the last cities that Auber entered, and Airbnb operates with limitations.”Is San Francisco limiting you conservative?San Francisco is not conservative and there we were confined to a smaller fleet, and we have to examine what our contribution to the city and its residents is, and most of the city authorities call us – no authority will say it wants pollution or traffic congestion, and the discourse is about how to reduce it. Our trust and commitment is the key to a very clear future, and the task is to reduce the entry of cars into city centers, and our solution will allow this.

“In Oslo, for example, close the city center to the entrance of cars, and as soon as you take such a step, you must provide a solution – and here we enter the picture”Will you be there first?It does not matter to us to be the first in the markets in which we operate and we do not change market share, it makes us feel available and provide an experience of use and consideration of the community, to create the balance.”Are you concerned that regulation of authorities will limit your model?Some of the regulation the authorities are talking about is limiting the number of vessels in the navy, something that is harmful to users, and a lack of tools can cause a shortage of service or raise prices.The price of the four companies operating in Israel is the same, and is similar to that in Europe and the US – NIS 5 per usage fee, and NIS 0.5 per minute of riding – is it adjusted to the cost of living in the city?In Warsaw, we charge a lower price, we are part of the cost of daily living, and this is something we consider – that the trip in Lyme will be accessible at a price, and if we are limited in the number of tools it will affect the price. The same price for all four companies here is perhaps not competitive in the near term, but in the long term competition will be reflected in the satisfaction of customers that is a function of riding experience, the answer of their tools and maintenance.

“We even encourage our competitors to improve the maintenance and product they give their consumers, and trust is very important in the long term.”What is your profitability model in terms of tool maintenance and longevity?We have launched a fourth generation of scooters, and recently raised a vice president for a company that was previously at the US Environmental Protection Agency. This shows our seriousness as part of the vision.We will not reveal what is the lifespan of any vessel, but I will definitely say it is more than the competition.”A value of $ 2.4 billion within two yearLime’s rapid growth made it a unicorn company, and today, just two years after it was founded, it is estimated at $ 2.4 billion.We do not celebrate the money,” says Bau, “but the number of uses and users, something that is worth celebrating more than just another recruitment, in our field, it’s clear that we’re a fast-growing company and it’s clear to us that it happened because our users see our true value. That they are on the road and polluting the city they live in. It helps us grow fast.Ober’s investment reflects more of its commitment to our model, and partnership is what’s interesting on the way to the goal we want to achieve in the global arena.”

Will you consider issuing an IPO?This is always an option, and this is not our goal at the moment, but rather a means that may serve us in the future.”Do not you worry that the scooters are a passing fad to the next thing?No, the scooters are here to stay, it’s not a passing fad, it’s part of the transportation system, we’re going to take cities where they should be, with fewer cars, if we look at the future. This is long-term thinking that exists in Tel Aviv, too, which at first looks complicated, but it is clear that this is a long-term commitment. “Recently, there has been a trend of car manufacturers entering the cooperative scooters sector. If this happens, you will have bigger competitors than today.The more players there are, the better it is for the mental change in the public, and the automakers recognize that there is a trend of a cooperative economy here, and that’s a mega trend, so they try to get in. The BMW investment fund invested in us. , And I see it as important.Like the print media, which understood that it has to go and be present in the digital world as well, with the change taking place in the communications industry, so in the field of transportation, collaborative scooters are part of the future and the automobile manufacturers have to be there.”

A jump in the number of casualtiesAlongside their contribution to reducing traffic jams and reducing air pollution, the scooters also have quite a few significant shortcomings. In 2018, 236 electric scooters were injured in accidents – a 2.5-fold increase compared with 2017. 21 of those injured last year were seriously injured, in many cases the casualties Most of the injuries, incidentally, are in the area of ​​the head and face.The person responsible for some accidents is the human factor. Many riders do not wear a helmet and rely on loose enforcement. Anyone who wants to ride a rented scooter must be 18 years old and this installation is almost never enforced. In cases of private electric scooters the minimum age is 16, but riders need to pass a theory test.Quite a few riders ignore the regulations and those who pay the price, in many cases, are the elderly and children who have difficulty escaping when a scooter speeds towards them. Why does Intel’s leap not necessarily indicate good results, and what happens in the digital advertising market?The quarterly financial reports are a good opportunity to analyze the fierce competition between technology giants: How does Amazon try to challenge Google and Facebook in the digital advertising market, what happens in the chip industry and whether Google is a relevant player in the cloud market

The fact that technology giants operate in many areas makes it possible to take advantage of the financial reporting season to understand the cross-cutting effects of Microsoft and Google competing in the cloud with Amazon, which in turn challenges Google and Facebook in advertising, together with Twitter and Snap. In addition, we can see a broad reference to regulatory issues and understand how investors operate on Wall Street.Last week, the reporting season reached its peak, with Amazon, Facebook, Google and Intel publishing their financial results. Microsoft released the week before Apple will publish on Tuesday after the end of trading. Some points from the reports:Advertising: Amazon is trying to challenge the duopolyGoogle and Facebook are a type of e-mail in the online advertising market and dominate more than half of the world market. However, other technology companies are growing rapidly and are starting to take market share. The biggest threat to the two is another technology giant, Amazon. The research firm, E-Mercer, expects digital advertising spending in 2019 to reach $ 333 billion this year, and that Amazon will hold 8.8 percent of the market.While Facebook advertising revenues grew by 28% this quarter and Google by 16%, Amazon reported a 37% growth in its other revenue category – mainly advertising revenue – to $ 3 billion. The company’s chief financial officer, Brian Oslevsky, said in a conversation with investors that the company is incorporating more and more commercials into Prime Video services, and that Amazon is able to challenge Google and Facebook is a familiarity with consumer habits and the ability to leverage this knowledge to its advantage.In addition to Amazon, two smaller players are also g

rowing rapidly in advertising – Twitter and Snap. Twitter’s quarterly revenue rose 21% year-on-year to $ 727 million. Markter Island expects Twitter to hold 0.9% of the advertising market in 2019. “We are launching new products and services and connecting to what is happening, and these are messages that resonate with advertisers,” said Ned Siegel, CFO of Twitter. “Snap posted quarterly revenues of only $ 388 million, but it is growing rapidly – at 48 percent Mr. Marker predicts that Snap will hold 0.4% of the global advertising market this year, and that Snap is facing a big competition against Instagram on the young user market, but the fact that it is growing rapidly indicates that advertisers have not completely abandoned it and understand that it has value, Such as Snap Select – which allows advertisers to combine non-skippable advertisements on their original Applik programs Ya.Although it is very difficult to challenge the control of Google and Facebook, each of these companies has the ability to challenge them on another field – whether it is against young customers, retail or video. Even if they can not replace them, the fact that competition is growing can harm Google and Facebook, and play for advertisers.Cloud: Google and Microsoft are narrowing gaps slowlyAmazon’s cloud activity (AWS) posted revenue of $ 8.4 billion in the fourth quarter, up 37% from the prior quarter and below analysts’ expectations. This is the first time that AWS has seen a growth rate of less than 40 percent since the company began reporting its cloud activity separately five years ago.

The company still has a high market share and its revenues are four times higher than Google’s, for example. However, Microsoft and Google are succeeding to grow faster and are gaining more market share, albeit at a relatively slow pace. Microsoft’s cloud business grew 39 percent to $ 11 billion, but it also includes Office 365, which is considered a success. Microsoft does not provide the revenue figure for Azure, which competes with AWS. The Azure service alone is growing 64%, but it is slowing growth. For example, in the previous three quarters the growth rate was more than 70%. In the corresponding quarter they showed growth of 89%.Google does not publish specific data about its cloud business, which falls under the “other revenue” category in its reports. Google’s other revenue for the quarter was $ 6.2 billion, compared to $ 4.4 billion in the same quarter last year, but Google’s chief financial officer, Alpha Sun, said most of the revenue came from the cloud. The company reached an annual revenue rate of $ 8 billion, compared with an annual revenue of $ 4 billion, which the company reported at the beginning of 2018.According to research firm Synergy, Amazon holds 33% market share, Microsoft 16% and Google said its marketing costs for the quarter grew 48 percent to $ 4.3 billion, partly due to sales recruitment

– primarily for the AWS division; And Google has announced that it will triple the number of employees in its cloud division in the next few years. Regulation: Zuckerberg used positive rhetoric”The situation in which private companies make so many decisions in social areas without a democratic process is not sustainable, or new regulations will be imposed, or the frustration with industry will continue to grow.” Zuckerberg continued to express support for regulation after he realized that presenting the challenges that Facebook faces could block calls for the company to be dismantled.

Facebook was the only one to expand on the subject relatively, because a few hours before the release of the reports, the Federal Trade Commission (FTC) announced a $ 5 billion fine on the company following a year-long investigation into privacy violations in the company, . In addition, the agreement between Facebook and the Authority included a series of organizational changes, such as making Zuckerberg personally responsible for future violations.

Invest in promising hi-tech projects: all about mass investmentsIn fact, when you examine the rhetoric used by Zuckerberg in the investor conversation, you can think that the FTC gave Facebook a prize. “This quarter was important because it gave us guidance from regulators, which made it clear to us what we expected and gave us the foundations to build on,” Zuckerberg said.The positive rhetoric contradicts other things he said in the conversation that organizational change could slow down the pace of new products, and CFO David Wohner said that the terms of the agreement would require significant investment in manpower and technological infrastructure, and would make the development processes more expensive. , The many hearings and investigations conducted around the technology giants still do not affect their bottom line.

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