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The Israeli start-up Deep Instinct in collaboration with HP

All HP EliteBook and ZBook PCs include new cyber threat identification and prevention software called HP Sure Sense, developed by the Israeli start-up

As of last week, all HP EliteBook and ZBook PCs have new HP Sure Sense detection and prevention software. The software is the result of cooperation between the computer giant and printers and the Israeli start-up Deep Instinct.

Deep Instinct was founded in 2014 by Guy Caspi, CEO of the company, along with Dr. Eli David, a deep learning expert and Nadav Maman, VP of R & D at the company who previously worked at Check Point. The company has raised $ 64 million from HP itself, as well as from Nvidia, Samsung, Millennium Investment Corporation, the largest shareholder in Facebook and Twitter, and the hedge fund COATUE, which invests in companies in preparation for an IPO.

The company stated that it serves clients in 11 countries in the banking, insurance, aviation, food and technology sectors as well as media, government and intelligence agencies and hospitals. Now, its software will be distributed on HP computers, which are sold tens of millions of units each year. The company does not disclose its revenues or the details of the transaction.

Caspi founded Deep Instinct during his tenure as president of the recently closed fifth dimension, in which Benny Gantz, the chairman of Blue and White, was also involved, and Caspi is not active in the fifth dimension in four years, and has a background in mathematical research of deep learning in security bodies, He is a member of Comverse, which was acquired by Verint.

HP’s choice to use the technology rather Deep Instinct related to the fact that the company prides itself on being the first and only deep learning developed technology designed cyber. Deep learning is a branch of machine learning, based on neural networks that mimic human learning.

Machine learning technologies require programmers to define criteria to compare and learn the machine to detect abnormal threats according to the same criteria. In contrast, deep learning technology works similarly to the way the human brain works: When a person learns to differentiate between a dog and a cat, he looks at the dog and the cat as a whole object – rather than on specific categories such as tail length, fur color and shape of ears. Thus, even in the case of a dog with cat characteristics, we will know that it is not a cat.

Thus, Deep Instinct’s software can detect whether it is a threat or an ordinary file by examining all the data, not some categories. In the midst of these possibilities, the company’s product can, according to her, identify threats in the files even before they come into operation and thus prevent the attacks in advance.


Despite the complex calculations required by deep learning technology, Deep Instinct’s product is only 50 megabytes of software designed to protect endpoints and mobile devices in organizations. It is installed on the device and performs all calculations and data processing in place – and not in the cloud. This gives it speed, because the rate at which data is sent to the cloud, processed, and sent back to the end unit takes at least a few seconds. Deep Instinct says that the process of identifying their threats takes less than one second.

“We believe that any decision to buy a computer is a security decision,” Andy Rhodes, global president of personal computers for commercial purposes at HP, said in a statement. “Joining Deep Instinct enables us to offer end users a powerful solution with a reliable capability to predict and prevent security threats both in the current and future arena.” The relationship between the corporation and the start-up was created by HP Tech Ventures, HP’s investment arm in Israel and Palo Alto.

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