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Google is undoubtedly the world’s leading digital tool provider – Google Analytics, Google Ads, Search Console, Manager Tag and Data Studio, to name the major ones. The downside is that each is a separate tool. And what if we wanted to get definite insights into our site, out of all the google information?

Just for that, Google has released Site Kit – a WordPress plugin that provides insights from Google’s tools for the site. Currently, the tool provides insights from Google Analytics, Search Console, Adsense and Page Speed. It will probably be upgraded by other means as well, as they may be in the future.

How Much Will You Pay for Affiliate Sponsored Content?Google has released a JS site-based SEO guideBecause there are quite a few misunderstandings and mistakes when it comes to SEO and Java scripting, Google has lifted the gauntlet on the issue. The guide was written by two Google experts on the subject – Martin Split and Lizzie Harvey; This is after Split has already released a series of tutorial videos on the subject, and the guide goes over and even expands.First, the guide reviews the three stages of JS-based content crawling, crawling, rendering and indexing. Then the tutorial explains how to make java script content friendly to google:Use unique titles and snippetsWrite a matching codeServer codes are correctUse meta robots carefullyLazy LoadingAnd moreFor the complete guide >>>Huge brands are examining the transparency of blockchain advertisingBig brands such as Nestl√©, McDonald’s, Virgin Media and more – are the first to participate in a unique JICWEBS pilot. The purpose of the pilot – to check whether blockchain technology is able to accurately and accurately reflect the supply chain when it comes to digital ad performance.The online advertising industry has been suffering from fraud and data security problems for years. The advertiser remains dependent on the advertising network’s intentions it shares, with no real ability to track budget distribution across the entire advertising chain (not just on the advertising platform itself). Blockchain technology is supposed to solve these problems, as it allows full transparency alongside security and fraud prevention at new scales.In this regard, it is interesting to note that in the Bezeq Internet Status Report for 2018, the majority of the Israeli public does not believe in virtual currencies (which are an economic derivative of blockchain technology). Only 5% of Israelis use virtual currencies, and 50% do not think this is the form of payment for the future. Catch 22: That’s how central banks are now creating a banking crisis

In recent months, the ECB has signaled market launch incentives, but in the meantime the banking crisis in Europe is back. Spanish banks are completing a fall of up to 15% over the past week, and the chaos in bank balance sheets is only expected to worsen in the coming months. The euro in this problem is quite clear The ECB’s current policy eliminates the banks’ profitability equation, “Spanish Bank of Israel CEO Jose Sevilla said earlier in the background for publishing bank reports for the last quarter and falling the bank’s share to a historic low. As the ECB continues to hint that it will launch new incentives in the coming months, the EU banking crisis appears to be back in action, not just Deutsche Bank (NYSE: DB) making headlines in recent times due to financial difficulties but a systemic problem now returning to the center stage We think low interest rates are good and even desirable, “Sevilla claimed, adding that” This negative interest rate, because they are destroying the profitability of the banking sector. We already negative interest rates 5-6 years, a fact that makes punishment of the Spanish and European banks “.

Since the recent European interest rate decision last week, which hinted at a further cut in European interest rates in the coming months, Spain’s largest banks’ shares have dropped between 10% and 15% to new lows. Italian banks’ shares have fallen by 1% European banks have quite a bit of trouble, but the issue of negative interest rates is probably the most significant. Net interest income or NII, in the banks’ reports, represents the difference between interest income on assets and interest paid on liabilities. For example: If a particular bank has a loan portfolio of $ 1 billion, when the interest rate on loans is at 5% per annum, the bank’s financing income will amount to $ 50 million. At the same time, the bank has deposits of $ 1.2 billion, earning 2% interest per year. In this case, the bank’s financing expenses will be $ 24 million. The bank’s funding amounts to $ 26 million a year.Thus, it is easy to understand why lowering interest rates into negative territory completely eliminates the ability of European banks to make profits. The launch of new incentives in the coming months is expected to exacerbate the problem.Apart from the inability of European banks to make a profit, they today face a particularly complex financial situation. According to the latest “stress tests” conducted for European banks, Spanish banks have the lowest capital ratio (Tier 1), around 11.1%, with the average Tier 1 capital ratio of Italian banks only 11.9%. Recall that the European Court of Auditors recently found significant deficiencies in the “stress test” process, so it is estimated that the data is far more problematic than shown (for the full article).

If that’s not enough, wait for the coming quarter. Replica fundraising by the US government in the coming months is expected to significantly lower the banks’ reserves. History indicates that damage to European banks’ reserves is far more severe than damage to American banks. In such a situation, the balance sheets of European banks are likely to suffer from greater imbalance.Catch 22 of the ECBThe ECB’s dilemma is not at all simple as it is required to maintain the balance between maintaining the financial stability of the banks in terms of balance sheets. On the other hand, try to maintain the banks’ ability to make a profit.The bank is expected to launch a discounted bank loan program (TLTRO) this September, which is expected to balance the banks’ balance sheets in some way. Excluding this plan, banks were required to repay billions of euros of loans over the next two years, which would have questioned the stability of the system. In addition, the launch of a Purchase Plan (QE) in the coming months is also expected to mitigate the collapse of the European banking system.On the other hand, these two measures are expected to cause further damage to the banks’ profitability, and the problem of recent years is expected to worsen. In addition, the risk of the euro currency increases significantly. The process of withdrawing dollars from the European banking sector towards the US is expected to increase the demand for dollars in the EU. Combined with the fact that the ECB increases the supply of local currency, the euro is expected to crash. The ECB needs complete coordination with the Fed to prevent such a situation , Just as it did in the 2008 economic crisis when the Fed.In summary: The situation in Europe seems very complex.And what about Israel?

The state of Israeli banks is of course much more stable than Europe, but it seems that the boom period in recent years is likely to disappear now. The Israeli bond curve has become particularly flat in recent months: If a year ago, the yield on Israel’s 10-year bond yields stood at 2%, today the yield drops to only 1.2% (following the announcement by the Governor of the Bank of Israel). “The income from financing operations of banks in Israel is expected to be significantly hit in the coming quarters. Is anyone surprised that we have seen a large departure from senior executives in the industry in recent months? Background information leak: Capital One lost 5.9%According to the bank’s announcement, personal data on 150 million bank customers leaked. Recall that the bank received the lowest score in the Fed’s latest “stress tests” which have been examining the banks’ reports in recent years, it is easy to identify that the biggest concern The management of the banks actually comes from the field of customer information security. For Bank Capital One, Inc. (NASDAQ: COF), the concerns appear to have become reality, as the bank revealed last night that personal data of about 100 million bank customers were disclosed. According to the bank’s report, the security breach was discovered on July 19, and today the bank announced that the security breach affected 100-150 million customers, with details of 140,000 credit cards and other confidential information on 80,000 bank accounts leaked. The details include names, Addresses, telephone numbers, and customer credit rating data.Besides the fear of stealing customers’ information, the latest loophole is likely to hit the bank’s public image. In addition, the bank is expected to be required to meet with the regulatory authorities in the future and explain how the incident occurred. The likelihood of imposing fines in this case is high.

The bank’s stock this evening was down 5.9% in volatile trading and is now trading at a market value of $ 42 billion. Despite the declines, the bank’s share is now about 30% lower than at the end of December. The company also made headlines at the last checkout even at the moment of the Fed’s “stress tests”. In the worst scenario presented by the Fed this year, the bank’s capital ratio (Tier 1) is the lowest of all banks examined. “Risk-chance profile justifies increasing cash component”Chief Economist of IBI: “The market is very likely to exhibit a scenario of trade deterioration, which will eventually lead to a reduction in interest rates, but also to a deterioration in financial conditions that are not currently priced”, given that current market pricing is based on the expectation of an aggressive interest rate cut, risk profile. Of risk assets and the bond market is not very attractive and justifies the increase of the cash component at the expense of these avenues. “According to Rafi Guzlan, chief economist of the IBI investment house.” He says, “A scenario in which the FED broadcasts a message of interest rates, Especially if a calm on US-China trade is achieved, it will lead to a re-pricing of the interest rate path towards brings up”. The market is pricing in aggressive interest rate reductionsThe US interest rate decision on Wednesday is expected to attract a great deal of interest. Although expectations are that interest rates will remain unchanged at its current level of 2.25% -2.5%, but market pricing is for an aggressive rate cut of close to 4 interest rate reductions (of 0.25% each ) Over the coming year, with almost a full probability of the process starting already in the interest rate decision at the end of July.Guzlan said this pricing was largely based on the rhetoric of some FED members about the possibility of reducing interest rates, a development that has gained momentum as the threat of trade war expansion in Mexico has also hovered in the background. The realization of this threat would put the US in a trade war with its two major trading partners, increasing the likelihood of injury.Market deterioration leads to a retreat from combative rhetoric

However, Guzlan notes that Trump’s rapid withdrawal from Mexico’s tariff, which is somewhat reminiscent of late-quarter developments, namely market sentiment deterioration, exerts pressure to retreat from belligerent rhetoric, reducing the urgency of expansive measures. However, markets remain intact and interest rate reductions continue to move around their highest level since the beginning of the year.

“The broader macro picture does not support the Fed’s direction at this time. The last year in which the effect of the trade war was gradually characterized by a weakening of global growth, but not by strong intensity. Growth in the first quarter of the year was higher than expected, reaching 3% (Both during the quarter and last year), and the estimate for the second quarter of the year has been revised upwards to about 2%, “writes Guzlan.US surveys of expectations have also, for the most part, been surprisingly upward in the last month, after a period when the worsening trade issue came to light. If we add to this the pressure that Trump is exerting on the Fed in the direction of lowering interest rates, then in order to maintain its independence, the rate of interest rate cuts actually increases, which means a deterioration in the macro picture or the financial conditions. “The US and China are likely to embark on a lengthy collision courseAccording to Guzlan, the market is in fact a very likely scenario of a trade deterioration scenario that will lead the US central bank to take extensive measures to mitigate the impact. This scenario assumes that the US and China will embark on a lengthy collision course and that the G20 meeting at the end of the month will not lead To a positive agreement or development, but Trump will realize the threat and will cap all Chinese exports to the United States.If this scenario is realized, it may indeed lead to a reduction in interest rates, but it is also likely to lead to a deterioration in financial conditions while hurting risk assets and increasing volatility in a way that is not currently priced,” Guzlan concludes, respectively, recommending increasing the cash component of the portfolio. What does the US bond market expect? And how does it relate to Looney Tunes

Although the US economic downturn appears to be a complete surprise to markets, it is worth remembering tonight the forecast given by former Fed chairman Ben Bernanke just a year ago about Trump’s tax reform even before developments last month, the US bond market has already introduced a period Long scenario of economic slowdown in the US towards the end of 2019 and early 2020. The slowdown, as the bond market has risen in the past year, will require the Fed to take action and cut interest rates. Weak macro data in recent months has significantly increased fears of the recession, and now the bond market Pricing close to 3 interest rate reductions by the end of 2019. Although it’s easy to think that recent developments are surprising and are the result of Ir And many times, it’s worth remembering the words of former Fed chairman Ben Bernanke just a year ago. During an interview asked about the U.S. government’s tax plan launched in early 2018, Bernanke argued that Trump’s tax plan is turning the Fed’s job toward 2020 Much more difficult. “US economic growth is likely to face a challenging slowdown as the impact of Trump’s fiscal incentives wears off,” Bernanke said.Bernanke added that “what we get is actually incentives in a very strong period, even when the labor market is in full employment. The incentives are going to have a significant impact on the economy this year and next (2019), and then in 2020, Vail E. Coyote (cartoon character of Looney Tunes) is going to fall off the cliff. “Bernanke’s full interview about a year ago: The recent slowdown in the US economy should surprise Bernanke’s idea becomes even clearer when looking at the US bond curve (the gap between 10-year yields and two-year yields) vis-√†-vis the US manufacturing sector ISM survey. The tax reform introduced by Trump last year created a gap between ISM performance and the US credit cycle phase.ISM survey against US interest rate differentials: US economic slowdown is expected to worsen in coming months

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